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Consistently working on the internet can blind you to the larger potentials that you can integrate into your business for maximum results. When you conduct most of your business activities, socialize and keep in touch with your friends and family online, it is easy to forget that there is a world that exists outside of your computer as well. Restricting your marketing activity to only the internet can severely stunt your growth as a business and will leave your options limited. Never forget that there are potential clients everywhere you go! All you is need to do is make your website’s link visible for them to see. Here are a few tips to help you market your online business to offline clients.

Direct mail can work wonders to drive business online.  I have seen an autoglass company use direct mail to build a strong email list. There is still a lot of marketing potential in direct mail, the kind the post office delivers. This is the simple practice of sending out fliers, letters or postcards with a promotional message. Printing your own letters, postcards and fliers is a great way to cut down on the cost of this type of project. Postcards cost less to mail than letters and fliers, which is another way to cut down on cost.

If you are looking for good offline customers, try searching for traditional businesses that are in a field that your product or service markets to. You might even try sending out mail to “civilians” (aka non business owners). You should become familiar with any laws about sending out mail (e.g. some people may be on do not mail lists) before you embark on a direct mail campaign.

Try leaving your business card in books at the library. One tactic is to strategically place your cards in library and bookstore books that are related to your site’s topic. All it takes is for you to do is pull a book off the shelf shuffle a few pages, in conspicuously place your card in, and then return it back to its spot. Don’t worry – you probably won’t get in too much trouble if you get caught – probably nothing more than a strongly worded warning!

Remember that no matter what your business is, be it a dentist or an auto glass replacement shop, direct marketing can reach a whole new audience. Business cards are another traditional but effective marketing tool; always carry some. The next person you hand your business card to, whether at a dinner party or a business lunch could be your next client! The more people you talk to, the more likely it is that your business will increase. Many business deals started out as casual conversations about sports or the news! The same way you might distribute pens or keychains you can leave your business card in as many locations as you can think of.

Your website doesn’t have to be supported by only traffic that you find online. Offline marketing is a goldmine for the internet marketer who is willing to use a small amount of creativity to make his business grow. The truth is that most people don’t spend hours a day on a computer the same way as internet marketers do. Finding a way to reach clientele offline will open up more (and often better paying) doors that might not have opened up for you otherwise. So, how long are you going to make your new offline customers wait for you?

If you use only the internet for your marketing then you are only seeing part of the picture. It is illogical for you to restrict yourself to only the internet if you are in it to make a large amount of money. You may be doing well now but sooner or later your main traffic streams may die out so you might as well differentiate your business now with methods that aren’t at all effected by the search engines.

Once you include offline marketing into your business model you have just opened the doors to an unlimited number of new customers. Think about it: don’t you want to make as many sales as possible? And every advanced marketer understands the great potential that offline marketing can offer their business. Following are a few very common methods used in offline marketing that you are already familiar with but probably aren’t using.

Turn your car into a advertising machine. Don’t worry, you don’t have to go overboard with this one. While this is a great way to get people to look at your car as you drive from place to place, it can also be quite embarrassing for the rest of your family members. If you are uncomfortable with larger displays on the sides of your car, what about putting a bumper sticker or two on your car? There are a lot of people you will design an attention grabbing bumper sticker for you, be sure to include your URL. Window stickers is another option. Your stickers can targeted towards some type of cultural statement that will encourage certain people to proudly stick it on their bumper stickers and promote your business for you.

Television advertising is another way to get the attention of potential new buyers. TV commercials are perfect because a very large amount of people will be sitting in front of the TV watching your ad and if it strikes a nerve in them they can go over to their computer and visit your site. We all know that TV airtime costs a lot so you should be cautious. This is definitely advertising that you will want to save up for – unless of course the station is willing to take your services in trade for the cost of the ads that you want to run. Also, you can get a cheaper rate on your pricing if you choose to run your ad at any time other than prime-time. Don’t let fear of running a TV commercial keep you from advertising because this can be the thing that works for your you in a big way.

Do not discount the bulletin boards you see at the library or at the grocery stores. Most of the time you don’t have to pay for it. Fliers are effective because people it is there for people to write your site’s URL down or take the flier itself home with them. This simple bulletin board technique works because it draws the eyes of most people that enter the store. For being a free method it sure does work wonders with bringing traffic to your site. There are lots of different ways to market your internet based service or product to offline clients. There are at least as many great ways to market your business offline as on the internet. You simply have to be open to the many possible ways this can be done.

Just look at the world with the idea of finding new ways to market your business, and you’ll find inspiration all over! Every time you meet someone, ask yourself if he or she could benefit from what you are offering. Don’t be afraid to spend some of your marketing budget on offline marketing materials that you can hand out or give away. The trick to finding as many clients as possible is to market in as many places as you can think of on and offline.

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A difficult economic environment has forced many companies to take a long hard look at how they do business. The financial crisis of

2007-2009 saw the stock market hit numbers that were way below the highs of past years and governments scrambling to put together rescue packages for collapsing financial institutions. Many industries shed numerous jobs. As would normally happen during such events, the focus always starts to move towards ways of cutting costs while at the same time not compromising the company’s core business model.

One such area that often starts to suffer from budget cutbacks is marketing. After all, many argue that marketing might not form a core component of the business especially if they perceive that products have already picked up sales momentum in the market. Of course this would be a tragic mistake because even the strongest brands and products in any industry still need marketing in order to not only sustain but also grow sales. The better approach is to turn to more innovative and effective ways of marketing your products – this is where inbound marketing comes in.

But what is inbound marketing? In a nutshell, inbound marketing is geared towards making your customers look for and find you. In traditional marketing techniques, the focus has always been on the company looking for customers. The media used included print advertising, television and radio ads, telemarketing, trade shows and email marketing. But what happened? Advances in technology as well as the emergence of privacy legislation have had a profound impact on these modes of advertising.

For instance, telemarketing can be restricted when users request to be added to a ‘do not call’ list. Television advertising is no longer guaranteed to reach every person that tunes to a particular channel. There is increasingly the option to turn off advertisements as viewers demand more television content and ask for less advertising. Email spam is now not only blocked by spam filters, but can organization can get into trouble with the law for sending what would be classified as unsolicited email. Add to all this the mental numbness that consumers start to get into by being exposed to too much advertising. For instance with so many billboards, a billboard advertisement may not have as much impact or draw as much attention today as it did when billboards were first introduced.

Inbound marketing turns the entire concept of traditional marketing on its head. Rather than interrupt your TV viewing or radio listening with copious amounts of advertising, the video advertisements are developed and then placed (usually on the

internet) somewhere where people can go and view them. Rather than placing advertisements in print publications, inbound marketers create their own blog that their customers will want to visit on their own volition and enjoy reading the content. Telemarketing is replaced with people wanting to call you to request more information on your products. In short the customers come to you and not vise versa.

There are 3 key components necessary for any Inbound Marketing campaign. How you execute these three components is what will determine how successful your Inbound Marketing strategy will be.

It is what will shape the number and quality of leads that your website and business attracts.

The first key component is content. Content is indeed the cornerstone of any inbound marketing campaign as it is the quality of your content that will attract potential customers to your business or web site. You should make the content informative, unique and interesting if you are to achieve maximum marketing efficiency.

The second component of Inbound Marketing is Search Engine Optimization (SEO). SEO will make it much easier for your potential customers to locate your content through search engines. It is a long known fact on internet users that on average, the majority of visitors to your website will have been redirected through a search engine. Employ the different techniques of SEO as would be appropriate for your business and product. Make use of the right keywords and develop quality back links.

Social media is the third component of Inbound marketing. Social media is what will give your content that punch it needs to have maximum impact. When distributed and discussed on the major social networking sites such as Facebook, Twitter and MySpace, your content and thus products and business gains credibility and is a powerful way of drawing new customers to your site.

There are two main reasons why Inbound Marketing is more efficient than the traditional (or Outbound) Marketing techniques.

First of all, it is more cost effective. Outbound marketing will often be characterized by huge spend on buying advertising space on television, radio and print, as well as renting space at trade shows. Costs are significantly lower with Inbound marketing. A blog cost almost nothing since setting up an internet blog is free. You need only create content which is cheap even if you get someone else to do it. The largest social networking websites such as Twitter, MySpace and FaceBook are free to join and can draw thousands of potential customers to your site in a short time.

The second advantage is that Inbound Marketing targets customers more effectively. Traditional techniques such as mass snail mailing, e-mail and telemarketing campaigns are poor in niche targeting and often come across as haphazard and thus annoying to some of the people reached. Inbound marketing only handles people who demonstrate interest in your content and are therefore more likely to be interested in what it is you are selling.

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to use creative online marketing methods to generate more business. Duncan is also offering readers a complimentary copy of his lead generation software at http://www.onlineleadfinder.com