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When redesigning the www.computerarticles.co.uk website this week, I came across a far simpler way of doing so rather than creating a whole new interface. You can use free blogging software to create a blog website. WordPress allows you to create such a website. A blog is a website maintained by an individual or company where a series of regular entries are made relating to a specific subject matter, such as a personal diary or an opinions page.

I have covered another free website called blogger.com but have been suitably impressed with WordPress to feel that it also deserves a mention. In much the same fashion as Blogger, WordPress allows you to either host your blog on their website or install the open source code on to your own web server; the latter does of course require a small amount of knowledge relating to uploading files to a web server, or the desire to learn. Going down the route of installing the software yourself is a little trickier although it does allow you to have your own domain name along with complete control over the way things function. Typically, a blog hosted on your own server will also look more professional than if it is hosted as part of the main WordPress site.

Once you have downloaded the installation package from www.wordpress.com and uploaded it to your server, you simply run the configuration file and WordPress will set itself up and present you with the default template which can then be changed to one of your choosing. From the admin section you can begin changing the way your blog site looks and the way that it functions without having to edit any code whatsoever but by simply using the inbuilt tools. For more advanced changes you can choose to use any of the several thousand free of charge plug-ins created by the community; these plug-ins allow you to change any part of your blog site from integrating a photo album to making it search engine friendly.

When it comes to actually adding content to your site, you can import from another source if you have previously hosted a blog or alternatively you can simply start typing and copying and pasting in to a WYSIWYG (What You See Is What You Get) editor. Any articles that you produce and tag will automatically be published so that when other users search for a matching subject they will have the opportunity to visit your page; this kind of exposure can be invaluable if you are writing a blog relevant to your business as a marketing exercise to drive more traffic to your website.

If you choose to allow visitors to comment on your articles then you will be glad to hear that WordPress employs a sophisticated anti-spam system so that your blog won’t quickly become a playground for automated comments relating to sexual health products and fake Rolex watches. It is also good to know that they host a support forum and have a technical support team who will be happy to point you in the right direction should you encounter any problems.

If you have an interest in writing and a desire to air your thoughts then WordPress does represent a good quality, free piece of software which will allow you to achieve this.

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Chris Holgate writes a weekly article of all things tech related.

He is a copyrighter of the online Ink and Toner website Refresh Cartridges http://www.refreshcartridges.co.uk . These articles can be found in an archive at http://www.computerarticles.co.uk

Creating a blog is one thing, promoting it is different altogether.

From the very start, it is important to keep branding in mind. For example, the domain name you choose should be easy-to-remember, relevant, and has a classic ring to it. It should be able to represent your brand and business over the long term. It also helps if your domain name has your main keywords that you want to target in the search engines.

Once a domain name has been chosen, the next step in brand building is to customise a logo. A well-designed logo gives your brand a unique identity.  If you use a compelling logo to help people identify with your company, expect that this to yield long-term benefits. The domain name, web hosting, and corporate identity kit

- including the logo, lays the groundwork for a successful blog.

After these steps are finished, the following can further cement your place in the blogosphere:

Writing Attention-Grabbing Headlines

Every successful internet marketer attributes much of their achievement to good copy. Don’t underestimate the power of the written word on the web. Strive to create good headlines each time you write. Some tips include keeping it short by limiting it to 50-60 characters. Take note that punctuation and spaces are also counted as characters.

The headline is very important and should describe the article content on its entirety. For example, if you’re reviewing a gadget or a movie, the name of the device or the title of the movie should be mentioned. Likewise, the concept should also be used in other forms of writing, whether it is a scientific article or simple blog post.

Promoting Your Blog

With the huge number of blogs crowding the blogosphere, it is difficult for an average blogger to get heard. The solution? Be above-average. Promoting your blog could be time-consuming but it is definitely a worthwhile effort. Having a good relationship with bloggers in your same field is an effective way to increase brand awareness. These networks give you guest posting opportunities and open up a whole new world of possibilities.

Another benefit of these blogging relationships is of course, link backs. The more relevant links you have, the better for your blog.

Many successful bloggers say that creating a blogroll could be advantageous too. Listing your favorite blogs can get your site noticed not only by your “idols” but it will help you establish a better relationship with readers since they are able to relate with you better.

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Having a blog has become one of the best ways to communicate with customers and also to simply tell everyone about yourself. It’s well known that having a blog is great for any kind of online marketing, but what is the best way to actually start and run your blog? You can apply a wide variety of strategies to attract visitors to your site. Some people get confused trying to sort through all the information on how to improve their business. One good thing about internet marketing in general is that you can do many things at the same time. Here are some hints to help you out.

In many ways, links are the lifeblood of your website or blog. Linking at least one of your posts per week to another site can be very helpful. This website can either be in your niche or outside of it, but linking to other websites shows that you are working to stay current in your field. Also remember that when you link to others, some will link back to you, which is good for your blog’s search engine rankings. People who visit your site will also perceive links to other sites as free information; something you are offering them that isn’t simply trying to sell them stuff. Linking also means you are reaching out and building your base of contacts, something that is good for making more sales. One of the most fun parts of building a blog is choosing a theme. If you want your blog to have a custom design, you’ll find lots of companies willing to charge you a fee to create one for you. Of course, there are also millions of free themes you can download if you prefer get started as cost-effectively as possible.

There are literally thousands of theme sites offering millions of free templates and designs for you to choose from. If you know html or css coding you could even download one of those free themes and change the code so that it looks custom built.

Many newcomers to blogging want to write a long introductory post. You will be tempted to explain to all of your visitors why you are starting a blog and how great it’s going to be. This is certainly an option but you run the risk of your who I am and why I’m here post getting buried quickly by your other posts. Instead, consider writing an About Me page for your blog. This way people can find out who you are and where you come from no matter when they start reading you. There are quite a few ways to make your blog stand out among others. Remember, blogging is about more than making money. It is a way for internet marketers to build their communities. Having a blog can help establish you as an authority in your field. A blog also can make lots of people aware of you and your products, which will help you to build a profitable business. More traffic and attention means you will make more money sooner or later, which is the main goal for all internet marketers.

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All You Need To Know About Making Money With A Blog The ‘how to make money blogging‘ topic is a very comprehensive one, and worst of it all, it is made more complicated by people’s conflicting opinions online.

I will give my own opinion but I will do it in such a way that it is concise and easy to understand. Of course, there will be sections which I will not cover in depth but rest assured because I will cover them in the future on this very blog.

The one thing I want to make very clear before I start to talk about the topic of blogging is the following:

Blogging is just a vehicle to making money online.

The reason why I say this is that 99% of people do not make a full time living directly from their blogs. Of course, there is that small 1% which end up doing so but that’s the tiny minority. Most people online use blogs as a tool to make money online. I’m not stopping you from trying to be that 1% which makes a full time income solely from a blog, however, it is far easier and more lucrative (financially) to use blogging as just a vehicle to making money online. And it’s a very powerful vehicle if used correctly.

Why Blog?

The number one reason why you should blog is because the search engines (especially Google) love them!

And the reason why they love them is because blogs tend to have the freshest and most up to date content on the Web. Search engines thrive on relevancy and indexing new and fresh content is up there.

As a consequence, blogging has the power to help you get high rankings for target keywords as long as you’ve done your on page SEO correctly.

Content Is King

Because the search engines love indexing new and fresh content on blogs, it is suffice to say that content is king!

You have to be adding new content to your blog on a regular basis, whether it be daily, weekly or fortnightly. The more often the better, however, keep it to a maximum of 1 new post per day.

If you want to visually see the benefits of posting new content on a regular basis, take a look at Problogger. It was started by Australian Darren Rowse back in 2002 and he has posted something new everyday since. In the process, he makes a full time living from his blog as well as being the biggest blogger in Australia and one of the biggest in the world.

This should be enough to show you the power of blogging.

You Pitch, You Lose

I have to point out that posting new content does NOT refer to finding a new product to promote and blatantly pitching it on a blog post.

That’s not what blogging is about.

Blogging is all about giving visitors useful and interesting content about a certain topic so that they return to your blog for more in the future.

By blatantly pitching a product is only going to turn away visitors (and potential future customers). And given that they have only just met you, what are your chances of them purchasing from you straight away? Ask yourself: would you buy something from a person you’ve only just met?

The best way to make money with a blog is by using your blog as a medium through which online visitors can get to know you and what you are about. Use a blog to build a relationship with them as well as gain trust.

Build A List

In the previous section, I did not say that you shouldn’t promote your products or services on a blog. In fact, you should and I encourage it. However, it has to be dome in an intelligent.

This is where you need to use list building.

You should utilise your blog to build a list of prospects, which means people interested in what you are all about. This involves grabbing people’s first names and email addresses using what is commonly called an opt in form. However, you have to give them something enticing in return for their details.

Here are a couple of ideas:

- access to a weekly newsletter

- a free video

- a free report

- a free ebook

- a free audio recording

Once people enter your list, then you can start sending them information about your products and services and potentially make sales and get customers.

The Key To Making Money With A Blog

At the end of the day, the key to a powerful money making blog is great regular content. Think about it this way.

The better and more regular your content is, the higher your blog will rank in the search engines. And the higher your rankings, the more traffic your blog will get. And the more traffic it gets, the more people opt into your list. And the more people that join your list, the more sales and customers you can make.

It couldn’t get any simpler!

To conclude, I would like to say that if you could not understand some of the terminology used and topics covered in this post, don’t worry. As I said at the beginning, I will covering them in greater detail in the future. The most important thing you should get out of all this is that you understand the general concept about how a blog can be used to make money online.

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Martin Sejas offers one of the best Internet marketing consulting services on the Web for those looking to establish a Web presence and/or improve their current Web presence. You can register for a free consultation today.

http://www.internetmarketingadvice.com.au/

Top 5 Ways to Make Money with Your Blog

Many people start a blog as an online journal, but with a couple of tweaks here and there it is possible to start making money online.

Here are five ways that you can make money from your blog.

1. As an affiliate

One of the easiest ways to make money from your blog is by becoming an affiliate. You start by finding an affiliate programme that promotes products which are suitable for your niche. If you’d like to promote digital products then head to the Clickbank marketplace, Commission Junction is a great place to start if you’d prefer to promote tangible products.

Once you have selected a product you can then promote it by including adverts on your blog, or more effectively by writing honest reviews of the products you are promoting and then including your affiliate link.

The great thing about affiliate marketing is that you don’t need your own product to sell so it’s really easy to get started.

2. As a product owner

If you have been blogging for a long time then you probably have enough valuable content of your own to create an ebook or audio/video course that you can then sell to your readers. As you have already built up a trusted relationship they are likely to buy your product.

3. As an advertiser

There are a number of Cost per Action or Text Link providers who will pay you a commission when a reader takes action or clicks on a link. The great thing is that you don’t even have to go to a lot of effort, you simply add a little bit of code to your blog and all of the relevant words are automatically converted into text link adverts.

4. As an Adsenser

Google Adsense and other pay per click advertising programmes provide you with a piece of code that you can insert into your blog posts and sidebars to display which are relevant to your site content. YOu are paid a small fee every time a visitor clicks on a link. The amount of money you earn per click will depend on the niche you are in.

5. As an associate

If you have a popular blog with a strong readership then you can sign up to an associate programme where product owners will pay you to write a review of their product. You will receive a flat fee payment for the review so you don’t need to worry about whether anyone actually goes onto buy the product or now. You will need to make sure that the product is appropriate for your audience or you risk upsetting your readers.

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